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A message from Dean Russell, epifny consulting founder & CEO

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Digital has changed the world, with society benefiting greatly from improved customer experience to greater political engagement. To build upon the opportunities for society, I believe digital transformation must be available to all organisations, from SMEs to global brands, creative agencies to government. Due to the rapid pace of change, many organisations are now under constant pressure to adapt or die.

Over many years, working in major global agencies with household name clients across many different sectors, I witnessed smart & ambitious organisations struggle to adjust. Not due to a lack of skill. Leaders were just so busy running the day-to-day business they didn’t have time to adapt to the changing competitive landscape. epifny consulting solves that problem.

Our Belief: We believe digital transformation should be accessible to every organisation, whatever the size.

Our Mission: We empower ambitious organisations to transform & grow.

We do this by combining expertise in data insights, creative communications and business strategy to deliver true digital transformation.

In doing so, we can optimise in-house services and support the growth of profitable new offerings. We achieve the successful transformation through a clear pathway built around a unique agile consultancy offering.

Our CREATE® agile consulting model has been developed with input from pioneering experts in the field of the digital organisation; including academics, influential marketers, government specialists and business experts.

Don’t wait until it’s too late. So if you’re ambitious and keen to take advantage of a brave new world, but need some extra support, we’d love to hear from you.Open Quotes


Dean Russell, founder & CEO, epifny consulting

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"Working with Dean was a pleasure.

His extensive experience and ability to provide senior level counsel in a way that led directly to outcomes with proven and tested results, made him an obvious choice to partner with.

We would have no hesitation in working with epifny again."

Rachel Gilley, Deputy Managing Director

“Dean at epifny consulting was quick to recognise the DMA is an ambitious member association, and fully immersed himself into our mission and objectives.

The strategy he developed has proved to be a perfect fit for the organisation, and is already being integrated across our business and communications activities.

His ability to combine data insights, creativity and business understanding to deliver powerful, yet achievable recommendations, has proven invaluable for us. I would gladly recommend epifny consulting to any other organisation serious about transforming to make an impact in the modern world.”

Chris Combemale, Group Chief Executive Director

“Dean is one of the smartest minds I have worked with in the marketing business.

His strategic insight and creativity helped to transform our digital content and social media approach, despite the pressures of working on realtime deadlines across such major events as the Global PR Summit.

He has that rare knack for zeroing in on the pivotal challenge in any scenario and has been able to develop unique ideas to address these, always keeping in mind the relevant business realities.

Most importantly, perhaps, Dean brings a positive mentality that is just as focused on execution and deliverables. Working with him is always fun. .”

Arun Sudhaman, President and Editor-in-Chief

"Since day one, epifny consulting, has delivered a unique blend of creativity, strategy and business understanding.

Working as a genuine partnership, they helped us look at our business with fresh eyes. This is enabling us to tap into emerging consumer trends, digital business models and partnership opportunities - which is both exciting and makes business sense.

Now in our 30th year, it has been a delight to be working with a consultancy that is as passionate about our products as we are. So as we undergo this new phase in our business transformation, epifny consulting has made us even more enthusiastic about the possibilities that await us over the next 30 years."

David M. Brown, Managing Director

The Holmes Report Global Social Media Partner


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Experience is everything


“The only source of knowledge is experience.” Albert Einstein

At epifny consulting, personal experience means everything. That’s why we don’t test theories on your brand or agency. We apply proven real-world techniques to help you achieve your vision.

This could be writing an agency brief, developing a communications strategy, shaping a new offering or implementing a training and mentoring programme. In everything we do, you can be assured we will build upon years of leadership experience to guide you in the right direction.

These are just a few of the brands we have personal experience working with:


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About Our Founder

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About Our Founder

Dean Russell, founder & CEO, epifny consulting is a leadership and pitch strategist with experience working at top global agencies. 

Prior to setting up epifny consulting and Win That Pitch, Dean was the European, Middle East and Africa (EMEA) Creative Strategy Director at LEWIS PR, a top 5 Global Independent Communication Agency and prior to that he was the Head of the UK Digital Practice as a Director at Fleishman Hillard.

A former physicist with papers published in the British Library, Dean was also a Parliamentary Candidate in the 2015 UK General Election and is a Fellow of the RSA, and Volunteer Champion for the Media Trust. Dean has been a judge for several awards including 7 years judging the British Association Screen Entertainment (BASE) Awards.  Formerly Dean was a special advisor to the British Interactive Media Association (BIMA), Vice Chair of the NHS Healthspace Patient Reference Panel, member of NHS Clinical Reference Panel and judge for the Third Sector Excellence Awards. Dean is also a children’s book author with four books published to date. 

Dean is a regular commentator on the impact of digital in society and across business regularly focussing upon the impact of social media, digital and the latest mobile. This includes writing columns, articles and press interviews for publications including The Times. During his early professional career, he was actively involved in promoting online accessibility. The principle of enabling access to all irrelevant of (dis)ability. Dean wrote one of the UK’s first professional accessibility courses, led the world’s first accessible Flash viral game for the RNIB, and was invited to join the PAS 78 BSI standard review panel.  Dean has been involved in many award-winning campaigns ranging from Yahoo! Finds of the Year through to SABRE Award winning campaigns.

Dean has a passion for charities, education and health.  Which led him to co-authoring several professional reports on these sectors.  This included delivering strategic consultancy for the Department of Health, reviewing the entire NHS website landscape – the findings were later revealed in the Health Service Journal and in The Guardian newspaper.

Brands Dean has provided senior strategic counsel to cover a range of sectors, including; entertainment (FremantleMedia), technology (HP), telecoms (GSMA), health (Department of Health), charity (British Heart Foundation), education (University of Birmingham), food and beverage (Pret A Manger), FMCG (P&G Pampers), oil & gas (Saudi Aramco) and business analytics (SAS).

Dean is a regular speaker and commentator, and can be contacted for media interviews, speeches and commentary via or call  +44 (0)800 029 3739.

Image: Dean Russell, speaking at the Dassault Systemes conference in Paris, 2016.


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Thank you for visiting the epifny consulting website. We would love to hear from you via our form below.

If you don’t like forms, feel free to email us directly via If you don’t like email or
your need is urgent (e.g. you need support on an upcoming pitch) then give us a call on +44 (0)800 029 3739.

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