Round-up of digital transformation reports, research and statistics
06 Nov 2016

Round-up of digital transformation reports, research and statistics

06 Nov 2016

We’ve compiled a list of some of the best recent digital transformation reports and statistics for quick reference below.

With the digital world moving so fast, we have tried to include reports where the majority of the research findings are from 2016, however, some cover late 2015 too.

If you know of a recent report that we missed, please let us know in the comments below. We will be updating the list regularly.

Are Businesses Really Digitally Transforming or Living in Digital Denial, Progress, 2016

A global survey of more than 700 digital decision makers.

  • 62% respondents stated their organisation is in denial about the need to transform digitally
  • 55% say they have a year or less to make digital inroads before suffering financially and competitively
  • 59% organisations are concerned they might be too late with their digital transformation efforts and will fall behind competitors

Leading Digital Business Transformation, Forrester / Squiz / SugarCRM, 2016

In conducting in-depth surveys with 410 senior business and technology executives, Forrester found that while most organisations believe they will be disrupted by digital technologies in 2016, very few of them have a mature digital strategy.

  • The CEO sets the overall digital vision and strategy for 41% of organisations with a mature digital strategy. This is in contrast with less mature organisations, where the CIO tends to be in charge of the digital vision and strategy.
  • 43% of organisations with a mature digital strategy consider the most significant barrier to digital transformation is internal competition to own digital
  • Just 11% of organisations consider their digital strategy as “excellent”
  • The top three digital transformation drivers are considered to be:
    • Improved customers experience
    • Increased speed of innovation
    • Improved-time-to market
  • 54% of mature digital organisations believe fostering a culture of digital innovation is a critical enabler to develop their business

Adobe Digital Roadblock Report

Adobe surveyed 450 UK marketers for the 2016 update to their annual study.

  • 55% of the 450 UK marketers surveyed for the study said they feel unable to keep up with the pace of digital transformation this year, compared to 48% last year.
  • 83% of marketers still see digital transformation as an opportunity

Digital Evolution, Accenture / Pega,2016

A report from The Economist Intelligence Unit is a global survey of 282 business leaders from three target industries: healthcare, financial services and telecommunications. The survey reveals that business leaders see the rapid pace of change being driven by digital innovation as an opportunity to achieve competitive advantage. It shows that they are prioritising the customer experience and organisational agility in their transformation initiatives this year.

  • 67% businesses believe buying or partnering with more digitally advanced organisations is a viable strategy for effecting digital transformation
  • 86% organisations believe digital business has prompted them to enter, or consider entering, a new market or markets
  • 91% companies say that faster digital transformation strategies would offset challenges and greatly benefit their organisations
  • 77% businesses expect that they will compete in a new segment within three years
  • 92% organisations say intelligent automation i.e. the combined use of artificial intelligence and automation, will be put to wider use within their company during the next twelve months

CIO Report, BT, 2016

The global report is based on research conducted in March 2016, with more than 1000 senior IT decision makers working for multinational organisations.

  • Businesses consider the biggest challenge for digital transformation are
    • Developing new business models to cope with increased connectivity and engagement (43%)
    • Implementing digital strategy organisation-wide (39%)
    • Recruiting talent with appropriate digital skills (32%)
  • 65% CIOs are measuring organisational success against different KPIs than 12 months ago, as a direct result of digital transformation
  • The biggest disruptive technologies cited by global respondents are considered to be:
    • Cloud (58%)
    • Mobility and collaboration (54%)
    • Data (52%)

Digitising IT, Economist IU / SAP, 2016

The Economist Intelligence Unit – sponsored by SAP – surveyed 812 senior executives, from both the IT department and non-IT functions.

  • The CIO is the most likely C-suite executive to own overall digital transformation
  • Delivery of digital initiatives are more likely to be led by business departments (29%) than the IT function (22%).

Global Connectivity Index, Huawei, 2016

The report includes survey results from 3,000 firms across 10 verticals in 10 nations to establish their progress in digital transformation compared with the GCI performance of their nation.

  • The digital economy is growing at 10% a year, generating more than $24tn in e-commerce alone, during 2015 Global Connectivity Index, Huawei, 2016

Staffing And Hiring For Digital Business, Forrester, 2016

  • 27% digital leaders rate technology skills to be the biggest staffing pain point
  • 31% digital teams rely on external partners to deliver technology needs
  • Digital leaders consistently rate usability, customer experience, and creative skills as some of the hardest skills to recruit for
  • Just 16% of executives believe that their firm has all the skills and capabilities necessary to deliver its digital ambition
  • 28% of digital teams now operate as standalone groups with their own budget, headcount and a strategic voice in the C-suite
  • 31% of digital business professionals report into the marketing group

19th Annual Global CEO Survey, PWC, 2016

A survey of more than 1,400 CEOs. Worth checking out are the additional face-to-face interviews with more than 30 CEOs from across 25 countries and more than 14 industry sectors in the fourth quarter of 2015 and into 2016.

  • 90% of CEOs are changing how they use technology to deliver on wider stakeholder expectations
  • 77% of CEOs consider technological advances to be the global trend most likely to transform wider expectations of business

The Current and Future State of Digital Supply Chain Transformation, Capgemeni/ GT Nexus, 2016

A cross-industry study with 337 executives in over 20 countries reveals expectations on digital transformation.

  • 70% of executives have started the digital transformation of their supply chains

The State of Digital Transformation and APIs, Mulesoft, 2016

MuleSoft surveyed 802 IT decision makers (ITDMs) globally to assess how organizations of all sizes are executing on digital transformation initiatives, IT challenges and the role of APIs to meet business goals.

96% of ITDMs cite that their business is currently executing digital transformation initiatives,or planning todo so in the near future

Altimeter – The 2016 State of Digital Transformation

Based on insights and data from more than 500 digital strategists and executives, the report found that companies are still facing significant challenges to operating in a digital economy.

  • 55% of those responsible for digital transformation cite “evolving customer behaviors and preferences” as the primary catalyst for change. Yet, the number one challenge facing executives (71%) is understanding behavior or impact of the new customer.
  • 41% of leaders surveyed said they’ve witnessed an increase in market share due to digital transformation efforts, and 37% cite a positive impact on employee morale.
  • Innovation tops digital transformation initiatives at companies today.
    • 81% said innovation was at the top of their agenda
    • 46% stated their company has launched a formal “innovation center.”
    • Modernizing IT infrastructure (80%)
    • Improving operational agility (79%)

6 Predictions About The Future Of Digital Transformation

An excellent article by Gil Press in early 2016 summarised many digital transformation predictions and statistics for 2016 and beyond


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